London Broncos announce SEEEN partnership!

James Booth • 17 January 2024

London Broncos are delighted to announce a brand new 3 year partnership with AI video interactivity and commerce specialists SEEEN plc

The partnership between SEEEN and the London Broncos brings SEEEN’s unique AI interactive video commerce and engagement platform to rugby league for the first time on the newly designed London Broncos website.


Videos on the London Broncos website will drive interactive engagement for fans on all devices, allowing viewers to access the video content that they want to see, together with opportunities for fans to learn more about players, the club and opposition as they watch or to subscribe for Broncos offers, purchase tickets and kit.


SEEEN is an AI-led video technology platform business that already has clients in the sports, publishing and e-commerce industries and this marks its first step into rugby league. SEEEN’s technology drives better returns on new and historic video content for fans and owners by finding the most relevant and engaging segments of videos for publication on websites and social media platforms.


SEEEN CEO Adrian Hargrave commented: “We are delighted to partner with London Broncos as their website and video commerce provider. This is a particularly exciting time for SEEEN to partner with the club, as they establish themselves in Super League at the beginning of IMG’s ownership, which will continue to drive digital engagement throughout all of rugby league.


Digital, and video more specifically, are increasingly important in helping clubs to reach and engage with their fans, both locally and internationally. Our goal is to make the website a key interaction point for all Broncos fans, helping to maximise the Club’s communications and capitalise on its social media outreach, allowing existing and new fans to learn more about the club and everything it offers in the wider community quickly.


We hope that this partnership will establish a new level of website and video interactivity for fans that can be replicated across rugby league and other sports to enable clubs to connect with their fans and community more effectively. We look forward to supporting Broncos as they make their mark on Super League and the London community.”


Speaking on the exciting news which will see SEEEN’s offering on www.londonbroncosrl.com and their logo feature on the sleeves of this seasons home and away kits, London Broncos Head of Commercial Mark Kemp said,


“I’m very excited to announce this collaboration with SEEEN plc. Having spoken with Adrian and his team it was obvious for their passion for their business and also the opportunity to make a difference to London Broncos and potentially rugby league as a whole.


We look forward to offering our fans an enhanced website experience and also to be a pioneer in interactive video in sports that allows our fans to access content and information that they want to see faster. We are always looking at how best to enhance digital engagement with fans and look forward to working with SEEEN to capitalise on all digital and technology trends.”


by Jake Watson 16 June 2025
MATCH HIGHLIGHTS: Toulouse vs London Broncos You can now watch back the extended highlights of the Championship fixture between Toulouse Olympique and London Broncos at the Stade Ernest-Wallon. Ethan Natoli, Huw Worthington and Connor Barley with the Broncos tries. #WeAreLondon
by Jake Watson 16 June 2025
TOULOUSE GALLERY You can now take a look through the best images from the Championship clash with Toulouse at the State Ernest Wallon. Photo credit: David Gibson #WeAreLondon
by Jake Watson 15 June 2025
POST-MATCH REACTION: Mike Eccles following narrow Toulouse defeat London Broncos Director of Rugby & Performance Mike Eccles felt that despite defeat in France to the league leaders Toulouse Olympic, it was a performance with "plenty of positives and lots to build on." The Broncos would twice take the lead in the first-half only to be pegged back on both occasions to go into the break 12-12 but a last minute try from Benjamin Laguerre would seal the points for Sylvain Houles side. Watch the full post-match interview with Mike Eccles below. #WeAreLondon
by Jake Watson 15 June 2025
TEAM NEWS: Toulouse Olympique vs London Broncos Here is your starting line-up for this afternoon’s Championship with Toulouse at the Stade Ernest-Wallon. Brandon Webster-Mansfield comes in at centre to make his full debut and Connor O’Beirne returns to the starting line-up following injury. #WeAreLondon
by Jake Watson 14 June 2025
MATCH PREVIEW: Toulouse Olympique vs London Broncos London Broncos head into one of the stand out fixtures of the season on Sunday when they make the trip to the south of France to take on Toulouse Olympique. Not only is it a visit to the side topping the Championship table but it is also the destination of one of the best days in the club's recent history. Securing promotion against Toulouse in 2023 was the last meeting between the two sides but despite the Broncos coming out on top that day it is the French who will be favourites on Sunday. Broncos come into this game on the back of a losing run but shoots of improvements were clear to see in the narrow defeat to Widnes last time out and will be boosted by the squad named. Squad Information Mike Eccles has named the 21-man travelling party for this weekend’s trip to Toulouse as Brandon Webster-Mansfield is named for the first time since arriving. Alongside Webster-Mansfield we also Liam Tindall and Connor O’Beirne return, coming as a huge boost for the squad. Sam Winney also returns to the 21 for the first time since breaking his jaw in the away game at Barrow. Jack Smith who is on dual registration from Leeds Rhinos also joins the group after scoring two tries on his debut for the club against Widnes Vikings. Lewis Bienek remains the only major absentee however it is hoped he will be fit for the next game at Hunslet.
by Jake Watson 13 June 2025
MATCH PREVIEW: Mike Eccles looks ahead to Toulouse trip London Broncos Director of Rugby & Performance Mike Eccles has done his pre-match interview ahead of the trip to Toulouse and has offered a positive update. Liam Tindall and Connor O'Beirne are in contention to play following injuries and Lewis Bienek will hopefully be ready for the next game against Hunslet. Jack Smith, Connor Barley and Kian McDermott and Lukas Mason make up the rest of the squad. Watch the full interview with Mike below. #WeAreLondon
by Jake Watson 13 June 2025
SQUAD ANNOUNCEMENT: Toulouse Olympique vs London Broncos Mike Eccles has named the 21-man travelling party for this weekend’s trip to Toulouse as Brandon Webster-Mansfield is named for the first time since arriving. Alongside Webster-Mansfield we also Liam Tindall and Connor O’Beirne return, coming as a huge boost for the squad. Sam Winney also returns to the 21 for the first time since breaking his jaw in the away game at Barrow. Jack Smith who is on dual registration from Leeds Rhinos also joins the group after scoring two tries on his debut for the club against Widnes Vikings. Lewis Bienek remains the only major absentee however it is hoped he will be fit for the next game at Hunslet. #WeAreLondon
by Jake Watson 13 June 2025
TOULOUSE TRAINING GALLERY The final session with the squad before we fly out to Toulouse on Saturday ahead of Sunday's Championship clash at the State Ernest-Wallon. #WeAreLondon
by Jake Watson 12 June 2025
Half-season Tickets now available!! London Broncos are delighted to announce half-season tickets for the remainder of the season which offer huge discounts on buying regular tickets for each game. With just 6 home games remaining a general admission adult season ticket costs just £60 which is a huge 100% saving on buying individual tickets for each game.  Buy from the link below.
by Jake Watson 10 June 2025
Who has played for both? Toulouse Olympique & London Broncos It’s pretty common when we do these articles that there are a number of current players playing for the opposition, but perhaps Sheffield Eagles and Toulouse Olympique win the record for the highest number this season. So, before you all guess these five, Toulouse have 5 players in the current squad who have featured for London Broncos; Paul Ulberg, Ollie Ashall-Bott, Greg Richards, Callum Gahan and Rob Butler. Let’s focus on some of the players that no longer don the colours of either side and their history with us both; Rhys Curran An Aussie born French international, Curran spent two seasons at London Broncos before hanging up his boots. Still residing in London you can regularly expect to see Rhys coming down to The Cherry Red Records to support his former teammates. However, he can count a number of the Toulouse players as former teammates as he spent a very fruitful four seasons playing for the club between 2016 and 2019 and prior to that he played in Elite VIII for Villeneuve. Through residency (living for three years in France) Curran would play three times for the French national team in 2018.
More posts