London Broncos announces exciting new sponsorship deal with BrewDog

1 March 2024

Following the success of their last season, the 2024 Super League season has brought about the opportunity to bring London Broncos back to the forefront of Rugby League.


As part of this progression into the top flight of the sport, today London Broncos have announced that drinks industry mavericks, BrewDog, will feature as the club’s front of shirt sponsor.


London Broncos Director of Rugby & Performance Mike Eccles (left) and Head of Commercial Mark Kemp (Right)

During a hugely exciting period for London Broncos, the news today of the partnership is a significant one and will look to increase the profile of the club whilst engaging a new support base, specifically in the south of England.


With 72 bars across the UK and 22 of those in London, BrewDog is a household name and the deal represents a significant opportunity for both parties.


BrewDog are disruptors in the drinks industry and London Broncos see the brand as a synergy as they begin to establish their team outside of the Rugby League’s heartland.


Speaking on the announcement London Broncos Head of Commercial, Mark Kemp said;


“It's great to be able to announce BrewDog as our title partner for our campaign in Super League, they are certainly a brand that has shaken up the beer market and we have some exciting activation plans to look forward to as Broncos make their mark in the Super League.”


Ben Lockwood, On Trade Marketing Manager for BrewDog, added; “We’re really excited to be working with London Broncos as they take on the big names of Super League this season. Our mission has always been to make people as passionate about great beer as we are, and we can’t wait to start engaging with the Broncos community on a match day”.


London Broncos will be looking forward to their upcoming games against World Club Champions Wigan Warriors and Super League veterans Warrington Wolves. The latter coincides with St Patrick’s Day on Sunday 17th March where there will be plenty of BrewDog Black Heart Stout on hand to enjoy.

For more information on the partnership and London Broncos upcoming fixtures, visit www.londonbroncosrl.com.

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