David Hughes responds to London Broncos IMG grading

23 January 2024

Having received our indicative grading from IMG in November, I have taken some time before publicly expressing my thoughts and ultimately concerns with the grading criteria.


Following the wonderful success of 2023 where we achieved a return to the Super League the resulting IMG announcement where we ranked 24th came as a surprise for a number of reasons of which I will go into;


Our promotion last year was a magnificent achievement and it should have put us back in a position to push the club forward and to grow the sport in the country’s capital. However, instead of planning for the future where we can once again establish ourselves in Super League, we find ourselves being graded on the last 3 years - which have arguably been the toughest in the club's history. London Broncos have been in Super League for 21 out of the 28 years of its existence.


London Broncos were relegated from Super League in 2019 the same year in which the COVID pandemic struck the globe. Relegation and the pandemic forced the club to become part-time, a very difficult but necessary financial decision. During this period clubs have since fallen into financial troubles, with some going into administration and others disappearing altogether. At no point have we suffered such issues yet some of those clubs receive a higher score for finances than ourselves.


We are incredibly proud to represent London however, playing rugby league in London is a difficult proposition compared to the north. We have taken rugby league to communities in East London (Charlton), North London (Barnet), and South West London (Ealing, Brentford, Twickenham and Wimbledon).


We have worked tirelessly within our community to discover talent and create a pathway to professional rugby league. In a part of the world which is dominated by other sports, in particular rugby union, we have been very successful. We have helped to produce countless players who now ply their trade in Super League and even current England players (Mike McMeekan & Kai Pearce Paul) have come through our academy. In last season’s Championship winning squad there was just one person who was born in the north of the country - that was the head coach Mike Eccles.


We made the difficult decision not to run our academy in 2024 - a decision that was made with the new IMG grading criteria in mind. We will instead run a new ‘Lions Development’ programme which will still see us create a pathway for youngsters in London and the surrounding areas. Within the IMG grading criteria there is no direct reward for having an academy and producing players. We all share the same ambition to grow the sport, so why would this not be included in the criteria yet something like the amount of social media followers a team has is?


We embrace the challenges that we face by being the only professional club south of the midlands and the only Super League club south of Castleford (in the UK). We acknowledge that we still have a long way to go to establish the club and sport within London. However, there can be no denying that due to its size and population London’s potential remains as big as it has ever been. Yet despite being in London and being the only professional club in the south of the country we were awarded the lowest possible score for our catchment area. This needs to be re-looked at.


Promotion and relegation should be a staple of all sports. We are proud of this tradition whereas in other countries promotion and relegation is not always the case. It’s what brings the excitement to sport! Condemning a club to relegation before a ball has even been kicked takes away the jeopardy and drama that makes the millions tune in week on week, year after year. If London Broncos finish the 2024 season in 11th place or higher there has to be a scenario in place in which we stay in the division.


We all share the same goal of improving rugby league and we are aware that in scenarios like this it is impossible to universally please everyone. London Broncos want to work with IMG to improve as a club and we continue to have the long term aim of achieving a Grade A status - but we also urge IMG to consider the points being put to them by the many clubs who have raised similar concerns. This is not to act as a moan but simply to once again open up the conversation about the criteria being put forward by IMG as how to grow but protect the sport in which we all love.


David Hughes.

POST-MATCH REACTION: Toulouse vs London Broncos

by Jake Watson • 15 June 2025
POST-MATCH REACTION: Mike Eccles following narrow Toulouse defeat London Broncos Director of Rugby & Performance Mike Eccles felt that despite defeat in France to the league leaders Toulouse Olympic, it was a performance with "plenty of positives and lots to build on." The Broncos would twice take the lead in the first-half only to be pegged back on both occasions to go into the break 12-12 but a last minute try from Benjamin Laguerre would seal the points for Sylvain Houles side. Watch the full post-match interview with Mike Eccles below. #WeAreLondon

TEAM NEWS: Toulouse Olympique vs London Broncos

by Jake Watson • 15 June 2025
TEAM NEWS: Toulouse Olympique vs London Broncos Here is your starting line-up for this afternoon’s Championship with Toulouse at the Stade Ernest-Wallon. Brandon Webster-Mansfield comes in at centre to make his full debut and Connor O’Beirne returns to the starting line-up following injury. #WeAreLondon

MATCH PREVIEW: Toulouse Olympique vs London Broncos

by Jake Watson • 14 June 2025
MATCH PREVIEW: Toulouse Olympique vs London Broncos London Broncos head into one of the stand out fixtures of the season on Sunday when they make the trip to the south of France to take on Toulouse Olympique. Not only is it a visit to the side topping the Championship table but it is also the destination of one of the best days in the club's recent history. Securing promotion against Toulouse in 2023 was the last meeting between the two sides but despite the Broncos coming out on top that day it is the French who will be favourites on Sunday. Broncos come into this game on the back of a losing run but shoots of improvements were clear to see in the narrow defeat to Widnes last time out and will be boosted by the squad named. Squad Information Mike Eccles has named the 21-man travelling party for this weekend’s trip to Toulouse as Brandon Webster-Mansfield is named for the first time since arriving. Alongside Webster-Mansfield we also Liam Tindall and Connor O’Beirne return, coming as a huge boost for the squad. Sam Winney also returns to the 21 for the first time since breaking his jaw in the away game at Barrow. Jack Smith who is on dual registration from Leeds Rhinos also joins the group after scoring two tries on his debut for the club against Widnes Vikings. Lewis Bienek remains the only major absentee however it is hoped he will be fit for the next game at Hunslet.

MATCH PREVIEW: Mike Eccles looks ahead to Toulouse trip

by Jake Watson • 13 June 2025
MATCH PREVIEW: Mike Eccles looks ahead to Toulouse trip London Broncos Director of Rugby & Performance Mike Eccles has done his pre-match interview ahead of the trip to Toulouse and has offered a positive update. Liam Tindall and Connor O'Beirne are in contention to play following injuries and Lewis Bienek will hopefully be ready for the next game against Hunslet. Jack Smith, Connor Barley and Kian McDermott and Lukas Mason make up the rest of the squad. Watch the full interview with Mike below. #WeAreLondon

SQUAD ANNOUNCEMENT: Toulouse Olympique vs London Broncos

by Jake Watson • 13 June 2025
SQUAD ANNOUNCEMENT: Toulouse Olympique vs London Broncos Mike Eccles has named the 21-man travelling party for this weekend’s trip to Toulouse as Brandon Webster-Mansfield is named for the first time since arriving. Alongside Webster-Mansfield we also Liam Tindall and Connor O’Beirne return, coming as a huge boost for the squad. Sam Winney also returns to the 21 for the first time since breaking his jaw in the away game at Barrow. Jack Smith who is on dual registration from Leeds Rhinos also joins the group after scoring two tries on his debut for the club against Widnes Vikings. Lewis Bienek remains the only major absentee however it is hoped he will be fit for the next game at Hunslet. #WeAreLondon

Toulouse Training Gallery

by Jake Watson • 13 June 2025
TOULOUSE TRAINING GALLERY The final session with the squad before we fly out to Toulouse on Saturday ahead of Sunday's Championship clash at the State Ernest-Wallon. #WeAreLondon

Half-season Tickets now available!!

by Jake Watson • 12 June 2025
Half-season Tickets now available!! London Broncos are delighted to announce half-season tickets for the remainder of the season which offer huge discounts on buying regular tickets for each game. With just 6 home games remaining a general admission adult season ticket costs just £60 which is a huge 100% saving on buying individual tickets for each game.  Buy from the link below.

Who has played for both? Toulouse Olympique & London Broncos

by Jake Watson • 10 June 2025
Who has played for both? Toulouse Olympique & London Broncos It’s pretty common when we do these articles that there are a number of current players playing for the opposition, but perhaps Sheffield Eagles and Toulouse Olympique win the record for the highest number this season. So, before you all guess these five, Toulouse have 5 players in the current squad who have featured for London Broncos; Paul Ulberg, Ollie Ashall-Bott, Greg Richards, Callum Gahan and Rob Butler. Let’s focus on some of the players that no longer don the colours of either side and their history with us both; Rhys Curran An Aussie born French international, Curran spent two seasons at London Broncos before hanging up his boots. Still residing in London you can regularly expect to see Rhys coming down to The Cherry Red Records to support his former teammates. However, he can count a number of the Toulouse players as former teammates as he spent a very fruitful four seasons playing for the club between 2016 and 2019 and prior to that he played in Elite VIII for Villeneuve. Through residency (living for three years in France) Curran would play three times for the French national team in 2018.

FANS FORUM - WHAT WAS SAID?

by Jake Watson • 10 June 2025
FANS FORUM - WHAT WAS SAID? Question: Are we going to change our name from London Broncos? GH: I changed the name at Leeds and I can tell you that at the time it was unpopular. The fans of Leeds didn't want to change names. They said, we don't want all these gimmicky names. We did change, and this is the best thing we ever did. They created a new logo, a new brand, a new identity in many respects, a new mascot, and it's the best thing we ever did. If you ask 99% of the Leeds Rhinos fans now they will say that was a pretty good decision. For us, it is being researched and ultimately no decision has been made and everyone needs to have an opinion and give it to me. It may well be (changed), and I was with a fairly prominent person the other day who came up with a very well-reasoned recommendation as to what the name should be. I thought, well, I never really thought about that, but it was a well-presented argument. We need as many of those as possible. We need to think about it and ultimately make a decision in the best interests of the club. Question: Are you going to share it? (suggestion for new name) GH: Well, since you've asked me the question, I will, yes. I won't give you the name of the person I'm talking to, but he's a very prominent person in the media, he's a Rugby League fan, and he's not an Englishman. But he was saying, in his opinion, the name should be simply London Rugby League. I said to him thank you very much for your suggestion and that it needs to be in the melting pot like all the other suggestions. Question: On behalf of all the long-standing London fans in this room tonight, and I know most of them personally, we've all been together for many years. Can we just thank you for the interest and the commitment you've taken to The Club? Thank you. Honestly, it's created a superb momentum because of someone of your stature being involved in London. So, thank you very much. GH: Well, thank you for that, and I feel very humbled by that and what I don't want to do is make any false promises. I think this is a fascinating journey, but it's a journey that I don't know how long it's going to take.  What I do know is it's all based on people's commitments coming together and as I've said several times, I don't have a magic wand. I think my role is to actually galvanise interest and commitment and try and give it an opportunity, manifesting itself for the collective good of the club. That's primarily my role in all of this. And I can see by the attendance tonight that there's a great passion and a great interest and a great commitment as well. So that's a pretty good starting point. So I'm pretty confident that we've got quite a few ingredients in place. It's going to be a tough journey because it's a tough league. The Super League is an incredibly tough competition. The Championship is a terrific competition and it's so competitive. So to make progress we need to be pretty well organised and ready to go. We're ready to go and ready to make progress and my role in all this is to try and actually organise that and make it happen.

Women's Replica Kit Available to Pre-Order

by Jake Watson • 9 June 2025
NEW PRE-ORDER STORE NOW ONLINE! London Broncos are delighted to announce a new pre-order shop from Paladin Sports is now live and includes the 2025 Women's Replica Shirts. For the first time you can now order the Women's playing kits in Mens, Women's and Kids sizings. Also added to the pre-order store is the return of the Bomber Jacket and also the Basketball singlet in Men's, Women's and Kids options. Browse the pre-order store HERE!!
More posts