Rugby League Commercial, IMG & Endeavour Streaming Launch Global Streaming Service, Superleague+

23 January 2024

Rugby League Commercial (RLC) has unveiled its new global, direct-to-consumer streaming service, SuperLeague+. The platform marks the next phase of IMG’s long-term strategic partnership with RLC to reimagine the sport in the UK. Powered by IMG sister company Endeavor Streaming, it will help drive the sport’s digital transformation, diversify its media strategy and reach new audiences worldwide. 

Launching on 23 January, ahead of the 2024 Betfred Super League season, SuperLeague+ will stream all 167 matches from the competition live internationally, starting on Thursday 15 February with the season opener, one of the sport’s classic derby fixtures between Hull FC and Hull KR.   

 

In the UK and Republic of Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand. Live coverage in the UK will kick off on Friday 16 February when reigning World Club Champions St Helens take on newly promoted London Broncos, and 2023 Betfred Challenge Cup winners Leigh Leopards play the Huddersfield Giants (both 8pm UK kick off). 

 

The service will also feature exclusive fan content, including Betfred Super League highlights, archive content, dedicated club sections, and original programming such as Player Features, Super League Stories and the Out of Your League podcast. 

 

Rhodri Jones, Managing Director of RL Commercial, said:

 

“The launch of SuperLeague+ marks the start of a new era for the Betfred Super League and for British Rugby League. Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season – a total of 162 games – will be broadcast on a variety of platforms. Sky Sports will retain exclusive live coverage of two fixtures in each round and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches. 

 

“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers. SuperLeague+ will also offer a range of original programming and archive matches and features – meaning that with Sky Sports also showing more Rugby League in 2024, including selections from the Betfred Women’s and Wheelchair Super Leagues, fans will have more ways to watch more matches than ever before.” 

 

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming, said:

 

“For the first time, Betfred Super League fans around the world can watch live coverage of their favourite teams from one destination. With our world-class streaming technology and fan engagement expertise, we’re able to help the sport expand its international reach and connect directly with its global fanbase to drive even deeper engagement.” 

 

Hosted on Endeavor Streaming’s end-to-end streaming solution, Vesper, SuperLeague+ will offer an enhanced viewing experience through features such as multi-view, which enables fans to switch between live games that are being played concurrently.   

 

Through single sign-on, members of Our League, RLC’s membership platform can also seamlessly access the service which will be available on web at www.superleagueplus.co.uk and via the SuperLeague+ app on iOS and Android devices, as well as Connected TV platforms (Apple TV, Fire TV and Android TV). 

 

In addition, Endeavor Streaming will provide flexible, out-the-box monetization tooling to offer fans a range of subscription and Pay-Per-View packages based on their location. Subscriptions for the service start at £19.99 per month or £129.99 annually, however selected content will be available as Pay-Per-View via Match Passes from £6.99 per game. The RLC will also utilise Endeavor Streaming’s fan support services, offering fans a dedicated helpdesk for SuperLeague+ users throughout the season. 

 

Full details and FAQs are now live at www.superleague.co.uk/superleagueplus 

 

It is the latest development in IMG’s digital transformation work with Rugby League Commercial and follows recently announced partnerships with digital asset management solution, ScorePlay, and fantasy gaming provider, Voono, to enhance the sport’s digital strategy and attract new, younger audiences. 

 

The launch builds on Endeavor Streaming’s experience building innovative streaming services and fan-engagement platforms for some of the world’s biggest rightsholders including World Rugby, New Zealand Rugby, Tottenham Hotspur, Union of European Football Associations (UEFA), Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the National Basketball Association (NBA), the National Women’s Soccer League (NWSL) and the English Football League (EFL). 


POST-MATCH REACTION: Toulouse vs London Broncos

by Jake Watson • 15 June 2025
POST-MATCH REACTION: Mike Eccles following narrow Toulouse defeat London Broncos Director of Rugby & Performance Mike Eccles felt that despite defeat in France to the league leaders Toulouse Olympic, it was a performance with "plenty of positives and lots to build on." The Broncos would twice take the lead in the first-half only to be pegged back on both occasions to go into the break 12-12 but a last minute try from Benjamin Laguerre would seal the points for Sylvain Houles side. Watch the full post-match interview with Mike Eccles below. #WeAreLondon

TEAM NEWS: Toulouse Olympique vs London Broncos

by Jake Watson • 15 June 2025
TEAM NEWS: Toulouse Olympique vs London Broncos Here is your starting line-up for this afternoon’s Championship with Toulouse at the Stade Ernest-Wallon. Brandon Webster-Mansfield comes in at centre to make his full debut and Connor O’Beirne returns to the starting line-up following injury. #WeAreLondon

MATCH PREVIEW: Toulouse Olympique vs London Broncos

by Jake Watson • 14 June 2025
MATCH PREVIEW: Toulouse Olympique vs London Broncos London Broncos head into one of the stand out fixtures of the season on Sunday when they make the trip to the south of France to take on Toulouse Olympique. Not only is it a visit to the side topping the Championship table but it is also the destination of one of the best days in the club's recent history. Securing promotion against Toulouse in 2023 was the last meeting between the two sides but despite the Broncos coming out on top that day it is the French who will be favourites on Sunday. Broncos come into this game on the back of a losing run but shoots of improvements were clear to see in the narrow defeat to Widnes last time out and will be boosted by the squad named. Squad Information Mike Eccles has named the 21-man travelling party for this weekend’s trip to Toulouse as Brandon Webster-Mansfield is named for the first time since arriving. Alongside Webster-Mansfield we also Liam Tindall and Connor O’Beirne return, coming as a huge boost for the squad. Sam Winney also returns to the 21 for the first time since breaking his jaw in the away game at Barrow. Jack Smith who is on dual registration from Leeds Rhinos also joins the group after scoring two tries on his debut for the club against Widnes Vikings. Lewis Bienek remains the only major absentee however it is hoped he will be fit for the next game at Hunslet.

MATCH PREVIEW: Mike Eccles looks ahead to Toulouse trip

by Jake Watson • 13 June 2025
MATCH PREVIEW: Mike Eccles looks ahead to Toulouse trip London Broncos Director of Rugby & Performance Mike Eccles has done his pre-match interview ahead of the trip to Toulouse and has offered a positive update. Liam Tindall and Connor O'Beirne are in contention to play following injuries and Lewis Bienek will hopefully be ready for the next game against Hunslet. Jack Smith, Connor Barley and Kian McDermott and Lukas Mason make up the rest of the squad. Watch the full interview with Mike below. #WeAreLondon

SQUAD ANNOUNCEMENT: Toulouse Olympique vs London Broncos

by Jake Watson • 13 June 2025
SQUAD ANNOUNCEMENT: Toulouse Olympique vs London Broncos Mike Eccles has named the 21-man travelling party for this weekend’s trip to Toulouse as Brandon Webster-Mansfield is named for the first time since arriving. Alongside Webster-Mansfield we also Liam Tindall and Connor O’Beirne return, coming as a huge boost for the squad. Sam Winney also returns to the 21 for the first time since breaking his jaw in the away game at Barrow. Jack Smith who is on dual registration from Leeds Rhinos also joins the group after scoring two tries on his debut for the club against Widnes Vikings. Lewis Bienek remains the only major absentee however it is hoped he will be fit for the next game at Hunslet. #WeAreLondon

Toulouse Training Gallery

by Jake Watson • 13 June 2025
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Half-season Tickets now available!!

by Jake Watson • 12 June 2025
Half-season Tickets now available!! London Broncos are delighted to announce half-season tickets for the remainder of the season which offer huge discounts on buying regular tickets for each game. With just 6 home games remaining a general admission adult season ticket costs just £60 which is a huge 100% saving on buying individual tickets for each game.  Buy from the link below.

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by Jake Watson • 10 June 2025
Who has played for both? Toulouse Olympique & London Broncos It’s pretty common when we do these articles that there are a number of current players playing for the opposition, but perhaps Sheffield Eagles and Toulouse Olympique win the record for the highest number this season. So, before you all guess these five, Toulouse have 5 players in the current squad who have featured for London Broncos; Paul Ulberg, Ollie Ashall-Bott, Greg Richards, Callum Gahan and Rob Butler. Let’s focus on some of the players that no longer don the colours of either side and their history with us both; Rhys Curran An Aussie born French international, Curran spent two seasons at London Broncos before hanging up his boots. Still residing in London you can regularly expect to see Rhys coming down to The Cherry Red Records to support his former teammates. However, he can count a number of the Toulouse players as former teammates as he spent a very fruitful four seasons playing for the club between 2016 and 2019 and prior to that he played in Elite VIII for Villeneuve. Through residency (living for three years in France) Curran would play three times for the French national team in 2018.

FANS FORUM - WHAT WAS SAID?

by Jake Watson • 10 June 2025
FANS FORUM - WHAT WAS SAID? Question: Are we going to change our name from London Broncos? GH: I changed the name at Leeds and I can tell you that at the time it was unpopular. The fans of Leeds didn't want to change names. They said, we don't want all these gimmicky names. We did change, and this is the best thing we ever did. They created a new logo, a new brand, a new identity in many respects, a new mascot, and it's the best thing we ever did. If you ask 99% of the Leeds Rhinos fans now they will say that was a pretty good decision. For us, it is being researched and ultimately no decision has been made and everyone needs to have an opinion and give it to me. It may well be (changed), and I was with a fairly prominent person the other day who came up with a very well-reasoned recommendation as to what the name should be. I thought, well, I never really thought about that, but it was a well-presented argument. We need as many of those as possible. We need to think about it and ultimately make a decision in the best interests of the club. Question: Are you going to share it? (suggestion for new name) GH: Well, since you've asked me the question, I will, yes. I won't give you the name of the person I'm talking to, but he's a very prominent person in the media, he's a Rugby League fan, and he's not an Englishman. But he was saying, in his opinion, the name should be simply London Rugby League. I said to him thank you very much for your suggestion and that it needs to be in the melting pot like all the other suggestions. Question: On behalf of all the long-standing London fans in this room tonight, and I know most of them personally, we've all been together for many years. Can we just thank you for the interest and the commitment you've taken to The Club? Thank you. Honestly, it's created a superb momentum because of someone of your stature being involved in London. So, thank you very much. GH: Well, thank you for that, and I feel very humbled by that and what I don't want to do is make any false promises. I think this is a fascinating journey, but it's a journey that I don't know how long it's going to take.  What I do know is it's all based on people's commitments coming together and as I've said several times, I don't have a magic wand. I think my role is to actually galvanise interest and commitment and try and give it an opportunity, manifesting itself for the collective good of the club. That's primarily my role in all of this. And I can see by the attendance tonight that there's a great passion and a great interest and a great commitment as well. So that's a pretty good starting point. So I'm pretty confident that we've got quite a few ingredients in place. It's going to be a tough journey because it's a tough league. The Super League is an incredibly tough competition. The Championship is a terrific competition and it's so competitive. So to make progress we need to be pretty well organised and ready to go. We're ready to go and ready to make progress and my role in all this is to try and actually organise that and make it happen.

Women's Replica Kit Available to Pre-Order

by Jake Watson • 9 June 2025
NEW PRE-ORDER STORE NOW ONLINE! London Broncos are delighted to announce a new pre-order shop from Paladin Sports is now live and includes the 2025 Women's Replica Shirts. For the first time you can now order the Women's playing kits in Mens, Women's and Kids sizings. Also added to the pre-order store is the return of the Bomber Jacket and also the Basketball singlet in Men's, Women's and Kids options. Browse the pre-order store HERE!!
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