London Broncos Announce Cash Converters as Principal Partner in Landmark New Deal
The London Broncos are proud to announce a major new partnership with Cash Converters, who join the Club as Principal Partner ahead of the 2026 season.
The multi-year agreement sees the globally recognised Australian brand feature prominently across the Club’s playing kits and apparel, as well as in-stadium and digital assets, marking a significant step in the Broncos’ journey to establish a strong, sustainable future for professional rugby league in the capital.
Originally founded in Perth, Australia, Cash Converters has grown into one of the most recognisable names in retail and financial services, with over 150 stores across the UK, including nearly 50 in Greater London. The partnership reflects a shared vision between two organisations with deep roots in their communities and a commitment to opportunity, growth, and resilience.
“We’re thrilled to welcome Cash Converters as our Principal Partner,” said Grant Wechsel, London Broncos Co-Owner. “Their Australian heritage, combined with their strong footprint across London, makes this partnership feel like the perfect fit.”
Darren Lockyer, Broncos Co-Owner, added: “Partnering with Cash Converters is a huge moment for the Club. They’ve been strong supporters of rugby league in Australia and the UK for years, and now they’re helping us grow the game here in London. Their belief in what we’re building adds real strength to our vision for the future.”
Carl Murray, Cash Converters UK CEO, said:
“We’re incredibly proud to partner with the London Broncos. With nearly 50 Cash Converters stores across Greater London, we’re excited to support the Broncos as they enter this new era for rugby league in the capital.”
The agreement coincides with a period of transformation for the London Broncos, following the Club’s rebrand and a series of strategic partnerships designed to drive long-term growth on and off the field.
Together, Cash Converters and the Broncos will collaborate on a range of community and fan engagement initiatives across Greater London, celebrating shared values of inclusivity, connection, and determination.
For media inquiries, including interview opportunities, please contact
Matthew Lesh (UK) +44 7852 246 114 | mlesh@freshwaterstrategy.com
Nicholas Nogarotto (AU) +61 414 189 069 | nnogarotto@freshwaterstrategy.com
