The London Broncos and Smartway Pharmaceuticals announce a major three-year partnership that will see Smartway become the club’s official Healthcare Partner and naming rights partner of the Junior Girls Talent Pathways programme.
Smartway Pharmaceuticals is a major independent pharmaceutical business, supplying medicines to hospitals, pharmacies, and healthcare providers across the country and internationally. The company is headquartered in South Wimbledon, less than two miles from the club’s home ground at Cherry Red Records Stadium. For Smartway, the partnership represents a deliberate investment in community health and grassroots sport, consistent with the company’s wider purpose of improving access to healthcare.
The three-year agreement is centred on the London Broncos’ Talent Pathway programmes, which support the identification and development of over 450 young athletes across London each year. Smartway will hold naming rights to the Junior Girls Talent Pathway, a programme providing girls aged 12 to 19 with elite training competition, and a clear route into the professional game through the club’s NextGenRL programme, which enables players aged 17 to 19 to train alongside London Broncos Women.
The partnership also supports the Boys Talent Pathway, which delivers four blocks of elite training camps annually for approximately 180 players aged from U12 to U16. The club’s foundation programme reaches underserved young people through school visits and half-term camps, with sessions engaging up to 250 children at a time.
Smartway branding will appear on the top back of both the men’s and women’s first team playing kits. The club has committed a club-record investment in its women’s programme this season, and Smartway’s decision to place its brand across both
programmes reflect a commitment to the whole club.
The partnership also encompasses matchday hospitality, digital content, and a range of further commercial and community activities across both the men’s and women’s programmes, the details of which will be announced during the season.
Smartway will support the club’s medical and community programmes with its healthcare expertise. The club’s medical team, including the club doctor and physiotherapist, will work alongside Smartway pharmacists on a series of public health and educational campaigns throughout the season, combining sports medicine with healthcare knowledge to deliver health-focused content to the club’s fan base and wider community. The club’s medical communications will carry Smartway Pharmaceuticals branding, and medical staff will wear Smartway-branded apparel on matchdays.
The partnership includes a dedicated community ticket programme at every home fixture, managed by London Broncos as part of the club’s community programme, providing free access to rugby league for local charities, NHS staff and recognised community groups across London.
“This partnership with Smartway Pharmaceuticals strengthens the support we provide to players across all levels of the club,” said London Broncos Co-Owner Grant Wechsel. “Their commitment to the Junior Girls Talent Pathway, to our medical operations, and opening the club up to NHS staff and community groups is the kind of support that makes a real difference. We are proud to welcome them as our Official Healthcare Partner, and we are committed to working with organisations that share our focus on player welfare, community development, and the future growth of rugby league in London.”
Chief Executive of Smartway Pharmaceuticals, Josh Cocklin, added, “Smartway exists to transform lives through access to medicines. This partnership with the London Broncos allows us to extend that purpose beyond the supply chain and into the community, supporting young athletes and investing in grassroots sport. We are particularly proud to put our name behind the Junior Girls Talent Pathway. It is straightforward fit, and we are delighted to get it done.”
London Broncos are currently unbeaten at the top of the Championship table, with both the men’s and women’s teams competing strongly. The partnership takes effect immediately, and Smartway branding will be visible in the First Round of the 1895 Cup at Richmond Athletic Ground on Sunday 19 April 2026.
ENDS
Notes to Editors
About London Broncos
The Broncos are London’s only professional rugby league club, who are committed to building a sustainable, high-performing organisation both on and off the field, with a focus on developing elite talent, engaging local communities, and strengthening the club’s presence in key international markets. Under international ownership, the London Broncos are entering an exciting new era aimed at driving long-term growth, innovation, and success. The club’s home ground is the Cherry Red Records Stadium in Wimbledon.
About Smartway Pharmaceuticals
Smartway Pharmaceuticals is an authorised and regulated independent pharmaceutical company, specialising in the global supply of medicines and healthcare products. Headquartered in South Wimbledon, London, the company has grown from a single pharmacy in Battersea to a global operation with UK revenues exceeding £250 million (year ending 31 March 2025), serving hospitals, pharmacies, and healthcare systems across the UK and worldwide. Smartway employs staff from over 20 countries, reflecting the diversity of the city it operates in. The company’s mission is to transform lives by empowering access to medicines globally. For more information,
here.
For media enquiries, please contact:
Christie Vasiliou
Media Executive
London Broncos Rugby League
Christie.vasiliou@londonbroncosrl.com
Smartway Pharmaceuticals
Email: info@smartwaypharma.co.uk
Phone: +44 20 8545 7711
