London Broncos team up with Data Talks for the 2024 Super League Campaign!
22 February 2024
Data Talks is thrilled to unveil our collaboration with the London Broncos, supporting their 2024 Betfred Super League campaign through our Sports CDP. We are delighted to assist the club in engaging and growing its passionate fanbase, increasing revenue and enhancing the overall experience for their devoted supporters. The Broncos are set to bring top-flight rugby league games back to the capital at Cherry Red Records Stadium, and together, we aim to elevate fan engagement, drive revenue growth, and make this season an unforgettable experience for supporters.
London Broncos: A Rugby League Legacy in the Heart of London
The London Broncos, a professional rugby league team based in South West London, boast a rich history that spans over four decades. Originally formed in 1980 as ‘Fulham RLFC,’ the club has undergone various name changes, including ‘London Crusaders,’ ‘Harlequins RL,’ and its current identity as ‘London Broncos.’ Throughout its illustrious 44-year history, the Broncos have found homes in several venues across London, from Twickenham Stoop to the Trailfinders Sports Club in Ealing, and currently, the Cherry Red Records Stadium.
The team has a noteworthy track record, with a Challenge Cup final appearance in 1999 against Leeds Rhinos and two Championship Grand Final victories leading to promotions to the Super League, first in 2019 and most recently in the 2023 season.
This Friday marks an exciting moment for the Broncos as they play their first home game of the 2024 Betfred Super League season, hosting Catalans Dragons at the Plough Lane
Data Talks and London Broncos: A Winning Collaboration
“From the initial meeting with Mark Kemp to the rest of the Broncos team, there has been an instant synergy and drive to ensure the club is a crowning jewel in London’s sporting crown.”, says Palmer Foster, Director UK & Ireland, Data Talks”
“We are thrilled to have been able to agree to a 3-year partnership with the Data Talks sports CDP to help with off-field initiatives. This will enable London Broncos to engage with our loyal supporters while also reaching new fans, not just in London but globally. Our partnership with Data Talks and having them at our side throughout the digital journey of the 2024 season will be a huge asset in the growth of the London Broncos fan base, and we are all excited to see where it takes us,” says Mark Kemp, Head of Commercial of London Broncos.
James Booth, Commercial & Media Executive at London Broncos, added: “Last year, the players and coaches took their game to a new level as they gained promotion into the Super League. Now, off the pitch, we are striving to replicate these efforts by raising the standards of supporter satisfaction. Working together with Data Talks, we are looking to create an exciting and personalised experience for every supporter who attends our games so that they can leave the Cherry Red Records Stadium feeling contented and eager to attend the next match that the Broncos play at Wimbledon.
“Data Talks is a company with proven success, working with teams from many different sports across the world, and we are excited to be moving forward together on what should be an extremely successful endeavour for both parties.”
Data Talks takes pride in partnering with over 500 sports organisations, helping them grow their supporters base, sell more tickets, boost merchandise sales and increase revenue. Our commitment extends beyond numbers, fostering meaningful connections with fans on an individual level, and keeping them close to their favorite clubs.
TEAM NEWS: London Broncos vs York Knights Here is your starting line-up for this afternoon's Round 9 Championship clash with York Knights at The Cherry Red Records Stadium. There are four changes to the team that lost to Halifax last week as Aaron Small, Lennie Ellis, Kian McDermott and Lukas Mason all come into start. Jenson Binks returns to the matchday squad but Lewis Bienek misses out with injury. #WeAreLondon
MATCHDAY GUIDE
MATCH PREVIEW: London Broncos vs York Knights London Broncos welcome Championship rivals York Knights to The Cherry Red Records Stadium on Saturday afternoon looking to put a stop to a run of three consecutive defeats. On the other side York have won 5 of their previous 6 games with the only defeat coming against Featherstone in a tightly contested affair being decided by just two points. For the Broncos they have performed strongly at home with the only home defeat coming against Batley who scored a try in the last moments of the game to steal the points. The 21-man squad selected by Mike Eccles is available below. Jenson Binks returns to the squad after missing the defeat to Halifax under HIA protocol in a welcome boost. Meanwhile, Lukas Mason & Kian McDermott return from Wigan Warriors after being unavailable for the previous few games. Emmanuel Waine plays the second game of his two week loan and Lennie Ellis joins Louix Gorman is coming from Hull KR and goes straight into the 21. Lennie Ellis is a 19-year-old half and hooker who made his first team debut against Wigan Warriors in 2023. Last season he played on loan in the Championship with Whitehaven and earlier this season played for Goole in League One.
WHO HAS PLAYED FOR BOTH? London Broncos & York Knights London Broncos play host to York Knights on Saturday but can you tell me what players that have had both clubs play host to them? We have picked out some to have played for both in recent years but can you add any more to the list below? SAM DAVIS A London Broncos academy product, the Leicester born hooker has enjoyed two spells in the capital, sandwiched either side of a spell in the yellow and black of York. Davis played for London between 2016-2021 before moving to York signing a two year deal, however injuries meant he never really settled and rejoined London in 2023 initially on loan before signing permanent terms. Following relegation from Super League at the end of the 2024 season Davis would move to Salford however financial issues there has meant Davis has once again signed dual-registration terms. So, whilst it won’t be this weekend we could see more of Sammy in a Broncos jersey in the future.
SQUAD ANNOUNCEMENT: London Broncos vs York Knights Mike Eccles has named his 21-man squad to face York Knights on Saturday (5pm KO) at The Cherry Red Records Stadium. Jenson Binks returns to the squad after missing the defeat to Halifax under HIA protocol in a welcome boost. Meanwhile, Lukas Mason & Kian McDermott return from Wigan Warriors after being unavailable for the previous few games. Emmanuel Waine plays the second game of his two week loan and Lennie Ellis joins Louix Gorman in coming from Hull KR and goes straight into the 21. Lennie Ellis is a 19-year-old half and hooker who made his first team debut against Wigan Warriors in 2023. Last season he played on loan in the Championship with Whitehaven and earlier this season played for Goole in League One.
THROWBACK THURSDAY: London Broncos MAGIC! On the eve of this year's Magic Weekend what better time to re-live our spectacular performance in the 2024 showpiece. London Broncos vs Hull FC was the opening game of the Weekend at Elland Road with both sides desperately looking to avoid finishing bottom of the division. Whilst The Black & Whites would finish off bottom spot by points difference it was Mike Eccles' side who would take the plaudits at Magic Weekend with a 29-4 win. Re-live the day with some of the best images and the video highlights below. #WeAreLondon
ANNOUNCEMENT: Sheffield Eagles match moved to Rosslyn Park FC London Broncos can confirm that the upcoming match with Sheffield Eagles on May 11th will now take place at Rosslyn Park FC. The decision has been made due to the uncertainty of the availability around The Cherry Red Records stadium with AFC Wimbledon potentially in play-off action on this date. Despite no current game definitely taking place on this date we have decided to make the decision now to avoid any late changes and allow fans from both teams to arrange necessary travel arrangements. The venue of the club's training ground at Rosslyn Park FC has been chosen to host this fixture due to its familiarity to supporters and players and therefore retaining home advantage. Rosslyn Park FC was the Club’s home ground during the 2021 season and has since been used to host fixtures for the London Broncos Women and the men’s Challenge Cup & 1895 Cup fixtures.
SULLIVAN SHIELD MATCH The 5th John Sullivan Trophy will take place on Saturday, May 24th at Harpenden Rugby Club. The game takes place in memory of former London Broncos academy player John Sullivan who tragically took his own life in 2014. The event aims to raise awareness of the issue of young male suicide and the importance of mental health more generally, in addition to raising funds for the Sullivan family’s chosen charity CALM – the Campaign Against Living Miserably .
IT'S GAMEWEEK!! London Broncos return to The Cherry Red Records Stadium on Saturday as we welcome York Knights to SW17 for Round 9 of the 2025 Championship campaign. The Broncos, who lost their first home league game of the season, in the previous home game against Batley will be looking to right those wrongs with a much needed win. The visitors currently sit in 6th place in the league table following 4 wins and 4 defeats from their opening 8 games. The game will take place on Saturday with a 5pm kick off with gates opening at 3pm. Ticket information and details can be found below.
Paul Sykes breaks another record! London Broncos all-time record points scorer Paul Sykes has become the first player in history to play in 27 consecutive seasons – and according to the Rugby League Record Keepers Club, that’s a new record. Sykes, who will turn 44 in August and was a member of the England squad for the 2008 World Cup, made his first competitive appearance of the 2025 season for Dewsbury Rams in Sunday’s Betfred League One fixture against Rochdale Hornets. And the man who previously held that record is Gus Risman, the Welsh Rugby League great who was a founder member of the sport’s Hall of Fame, having come north to play for Salford in 1929, then moved to Cumbria after the War to make more than 300 appearances for Workington Town, leading them to Wembley victory over Featherstone Rovers in the 1952 Challenge Cup Final.
