We're proud to spotlight SEEEN as part of our "More Than a Logo" series, celebrating the commercial partners who help drive us forward and telling the stories behind the businesses that stand alongside us

SEEEN are long standing partners of the club. The relationship goes back to 2023, when we recognised the potential of their interactive Smart Video technology to give supporters a better digital experience. What followed was a new, video-led website and a set of interactive videos that let fans do more than just watch. Supporters can now take action while the video is playing, whether that's buying tickets or merchandise, finding out more about a player, entering a promotion or subscribing for club updates.

Three years on, that relationship has only grown. SEEEN are now our digital partner, supplier and sponsor, and they've been alongside us through our recent change of ownership and rebrand.

So who are they? SEEEN help organisations get more value from every video they create. Their technology finds the moments that matter inside a video and makes them searchable, shareable and interactive. For a sports club, that means highlights, interviews and behind-the-scenes footage stop being content you scroll past and start being a way for supporters to discover more and do something about it. SEEEN work across sport, education, publishing, entertainment and the charity sector, using Smart Video to help organisations engage, educate and enrich their audiences.

As for why they chose to back a rugby league club, CEO Adrian Hargave is happy to admit there's a personal element. He's been a keen rugby league fan for as long as he can remember. But the business case stacks up too. "London Broncos are an ambitious club with a distinctive position in British rugby league and a growing international audience," Hargave said. "The Broncos understand that digital innovation can help them reach supporters beyond the traditional geographic boundaries of the sport."

For SEEEN, the appeal is in how the club approaches its digital work rather than just the size of the audience. "The Broncos are willing to try new ideas, measure what works and use video not simply as content, but as a way to build closer relationships with supporters and generate tangible results for the club," Hargave said. "We are excited to be supporting that ambition."

There's hard evidence behind it too. Interactive videos on our site have driven clickthrough rates as high as 10%, with direct sales coming through promo codes run within the videos themselves. "This shows that we have helped drive more fans to spend time on the site and commit to watching Broncos matches," Hargave said. "As well as of course seeing our name on billboards whilst the boys score one of their many tries!"

Ask Hargave what separates this from a standard sponsorship and his answer goes straight to the work itself. SEEEN, he says, are "part of the team behind the team."

"SEEEN is not simply a name on a shirt or a pitchside board," he said. "We are the Broncos' digital and website partner and sponsor, helping the club improve the supporter experience, understand website engagement and turn more of that engagement into valuable action. We are committed to supporting the Broncos throughout their journey."

Three years of working together, a website built around our supporters, and a partner invested in where this club is heading. That's why SEEEN are more than a logo.